Before we get on the phone, I need you to watch this. It's about 8.5 minutes. Every man who has gotten the most out of this call watched this first, because it sets up the conversation in a way that lets us skip the small talk and get straight to what actually matters. If you're unable to find the time to watch before our call, use the link in your confirmation email to reschedule the call. I want you prepared, not rushed. Watch it, sit with it, then come ready to talk.